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Internet
Marketing News
Volume 1, Number 1152003
Nov. 5, 2003
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Internet
Marketing News
http://www.internetmarketingnews.org
<a href="http://www.internetmarketingnews.org">
AOL users click here</a>
* * *
I N T H I S I S S U E * * *
***
Smile for the day ***
***Scam Of The Month Award***
***Free software download***
****
Article I ****
What's Wrong With Overture and Google AdWords?
**** Article II ****
Use Email and More to Launch Your New Business
****
Aritcle III ****
I Wrote it, But How Do I Get People to Read It?
~~~~~~~~~~~~
Smile
For The Day
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Actual History & English Test Answers
-Abraham Lincoln’s mother died in infancy. He signed
the Emasculaton Proclamation. In 1865, Lincoln got shot
by an actor in a moving picture. His name was John Wilkes
Booth. This ruined Booth’s career.
-Socrates was a famous Greek who died from an overdose of
wedlock.
***Scam
Of the Month Award***
There are scams and there are scams. Some are more clever
than others and some just down right dishonest. This month’s
Scam Of The Month Award goes to HBO Tax Academy, for the
second month running.
Why is that?
We are running it again due to the magnitude of the scam and
the resultant response to an extremely revealing web site
where associates, suppliers as well as employees have voiced
their candid opinions.
We hope that we can help others from getting involved with
these morally bankrupt financial predators.
Visit our Scam of the Month Award page for more information and
to obtain the link to this revealing web site.
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Don’t forget to check out our current issue and consider
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****
Article I
What's
Wrong With Overture and Google AdWords?
by Kevin Nunley
http://DrNunley.com
Just about every day I hear from somebody who says, "I
get 200 hits a day to my site but no sales." When I ask
how they get all those visitors who don't buy, they tell
me from advertising in pay-per-click search engines and
on Google.
This is such a common problem that a number of theories are
starting to circulate. One of my favorites is Overture is
paying people in poor countries to sit all day and click on
paid links.
The real reason behind the lack of success with pay-per-click
visitors is probably a lot simpler. These people don't buy from
you specifically, because they have so many other choices.
When you search for "website promotion," you don't just
find
one listing, click there and buy. You click through a number
of the listings, maybe even page after page. Because you have
so many choices, it may take you several days of research before
you buy.
What can you do to improve sales with pay-per-click
advertising?
Design your landing page for somebody who wants to find
out about you and your service with a nothing
more than a quick glance.
Include your main benefits in a bold headline. Give your
product or services key features in short bulleted text.
Include the price in large type. Also have a few customer
comments that tout your main benefits.
Kevin Nunley and his staff of top writers will write your web
page copy so it sells! And you'll get it cheaper and faster than
almost any writing service on the Net. See http://DrNunley.com
Reach Kevin at mailto:kevin@drnunley.com or 603-249-9519.
****
Article
II***
Use Email and More to Launch Your New Business
by Kevin Nunley
http://wwww.DrNunley.com
The smart way to begin a new business is to spend less. Do
your research, find the cheap and effective way to do
things, then move forward keeping a tight reign on your
expenses.
Success often needs time, maybe more time than you
anticipated. Far too many businesses move too fast, get
in trouble, and give up just when their sales are about
to take off.
Here are five ways to use email and more to thriftily
start a new business.
1. Know Where Your Sales Are - Before you flip your sign
to open, upload your business site, or spend a single penny
on marketing, know where your sales are going to come from.
Who is your target demographic?
One of the biggest mistakes business owners make is not
knowing who is going to buy from them. Why? Because if you
don't know who your customers are, you can't market to them.
And if you can't market to them, your business will go out
of business.
For instance, if you are starting a business selling athletic
gear online, find out not only who wants your products, but who
actually buys your products. If your products are meant for kids,
you have to market to them as well as their parents. Find out
where they spend their time online; what sites they are likely to
visit.
Once you get prospects to your site or autoresponder, grab their
email address and get permission to send them updates or
newsletters from time to time. That repeat exposure over weeks
and months is what keeps customers coming back year after year.
And nothing lets you do this as cheaply as email.
I own a side business that markets mainly to teens. When a young
entrepreneur started a high school discussion site and asked if I
wanted to put my banner on every page for just $10 per month, I
jumped at the opportunity.
Always consider what problems your target market has and how you
can help to solve some of those problems with your products or
services.
2. Find Mentors - You aren't the first person to start your own
business. Hundreds of thousands of people before you have walked
the same path your are about to walk. Take advantage of their
experience. Try to talk to a few small business owners who have
been in business between 6 months and 5 years. They have been in
business long enough to have acquired some substantial wisdom.
Over the years there have been dozens of newcomers who weren't at
all shy about asking me questions via email. I was happy to
answer them. It's interesting that many of these folks have
become the biggest names on the Internet. I'm sure they were
sending their email questions to every "guru" they could
find.
And it paid off in a big way.
One man I knew started his own business with that traditionally
masculine, "I'm not going to stop and ask directions"
attitude.
After he had made some mistakes that almost cost him his
business, he decided to talk to some other business owners about
their experience. He quickly discovered that his mistakes could
have been avoided if he had just stopped to ask directions.
3. Do Your Market Research - Don't just ask your family and
friends if they think your business idea is doable. Of course
they are going to be more positive than realistic.
Get out and conduct your research with a pen, paper and your
legs. You can even call potential buyers and find out their
views. This is a great opportunity to make contacts and pre-sell
your products or services, as well as find out about your target
market.
Again, you will rarely if ever get in trouble for sending
personalized emails that ask questions or opinions. Send your
questions to every one you can find.
4. Promote Like a Pro - Whether you are starting an online
business or a regular business, you have to find the methods of
promotion that work for you.
Now, just because your business is online doesn't mean you
shouldn't promote offline. You can use anything from billboards
to T-shirts, brochures to cable television commercials. Much of
your best traffic will come from offline promotion. Many websites
are lost in the vast reaches of cyber space, but if you put your
URL in front of people's faces, they will seek you out.
If you are starting an offline business, the same idea holds true
in reverse. You should combine both on and offline advertising
and promotion. Why? Because, even if your business does not exist
solely online, you should still have a website. A lot of times,
people are curious about your business, but they don't want to
call or drop by. That takes time out of their busy schedules. But
most people do have time to check out your website to help them
decide whether or not they should stop by.
You website can be one of your best methods of promotion. Include
your website address on all print advertising, as well as any
other media you use to advertise.
5. Expect a Battle - Put yourself in your competitor's position.
What would you do if a new business opened up and started
stealing your customers? You'd fight back, right? You would
increase your marketing efforts, hold special promotions and
sales, maybe even tell people negative things about your
competition.
Be ready for those things to happen if you are entering a
competitive business. Know that you will succeed if you do a
better job of giving customers what they want. There is little a
competitor can do to defend against someone who is doing a truly
good job.
Kevin Nunley provides marketing advice and copywriting. See his
10,000 marketing ideas and popular promotion packages at
http://DrNunley.com Reach Kevin at kevin@drnunley.com or
603-249-9519.
***ARTICLE
III
I
Wrote it, But How Do I Get People to Read It?
by Meredith Pond
http://www.cheapwriting.com
No matter what you do for a living, chances are you find yourself
sitting down to write some kind of letter or document every day.
Though many of us don't particularly enjoy it, writing is just
one of those things that very few of us can get along without
doing.
Whatever your current writing project may be, it won't you any
good if nobody wants to read it, right? So, if you're not
a professional writer (which most of us aren't), how do you make
sure that your audience reads AND pays attention to what you've
worked so hard to put together? Believe it or not, there are
several simple ways to get and keep your readers' attention.
First of all, think about how you (and most other people) read.
When perusing newspapers, memos or other documents, most of us
start by looking for headlines or titles that look important,
informative, or fun. Titles should flow from the lips easily,
and inform readers of what they'll learn from what they're about
to read. At the same time, they should be short enough to be
memorable, and quit before they become boring or complicated.
Ironically, pumping up a limp title can be as easy as A-B-C if
you'll just think back to grade school. Remember when you
learned how to rhyme? Believe it or not, rhyming is an essential
tool in the world of headlines and titles. A title that rhymes
is catchy and fun, so give it a try. As long as it makes sense
and goes along with what you're going to say, it can never hurt.
Rhyme isn't the only useful titling tool. Alliteration is a
fantastic, fun, fabulous way to dress up a plain title.
Alliteration involves the repetition of a particular consonant
sound at the beginning, end, or middle of two or more words (i.e.
fantastic, fun, fabulous). An alliterative title is easier to
say, easier to remember, and just plain fun to read.
Any title that speaks the same language your audience does, or
responds to a question that's been on their minds is also
likely to get attention. If I had titled this article, "Make
People Read the Things You Write," would you have very excited
to see what else I had to say? A title like that might not
have even grabbed your attention in the first place. Who wants
to read 500-word article when even the title sounds boring?
Yuck!
Once you've grabbed your readers' attention, how do you keep it?
Sometimes, the answer lies in form of a question. Asking the
reader questions is a great way to provoke thought, introduce a
new topic, or break the monotony of simple sentence after
sentence. Chances are, if you're getting bored writing your
article, it's time to shake things up with a question. Try
posing a question every paragraph or two, but make sure you also
provide the answer.
The problem many of us have with writing is that we try to sound
too formal, too scientific, or simply throw out a lot of
information without having any fun with it. Most people, no
matter what they're reading, like to be entertained. If your
article sounds like a textbook, your entertainment value is going
to be a big fat zero. Even in the most official of documents,
it's almost always possible to write as if you were speaking,
using words that flow easily and are sure to be understood. If
you use a word that needs explaining, do so, but do it concisely
(even in parentheses). Using rhyme and alliteration in the body
of your document will also add to your entertainment value,
keeping readers on their toes.
While writing, stop every few minutes and read what you've
written. Is it easy to read, or do you have to stop and re-read
parts of it? Do you have commas in the natural breaking places?
Are your readers going to have to look up words as they go along?
Most importantly, is your copy boring? If you're having a hard
time getting through what you've written and enjoying it, chances
are, so will your readers.
If your goal is to make an impact and create a name for yourself
as a writer or business person, there's no greater asset than
engaging writing. Attention-grabbing titles and informative, yet
entertaining copy will give your articles, stories, web copy, and
other documents a much greater chance of being widely read... and
remembered.
Meredith Pond is the editor of Kevin Nunley's Artice Service
Newsletter and editor of http://www.CheapWriting.com
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