|
~~~~~~~~~~~~~~~~~~~~
Internet Marketing News
Volume 1, Number 09052003
October 5, 2003
ISSN# 011-2
~~~~~~~~~~~~~~~~~~~~
Internet Marketing News
http://www.internetmarketingnews.org
T
* * * I N T H I S I S S U E * * *
SMILE FOR THE DAY
ARTICLE I
7 Surefire Ways to Get Leads for Your MLM Business
Dr. Keven Nunley
ARTICLE II
The Content is Still King
Valerian Dinca
ARTICLE III
Is there such a thing as good spam?
Author unknown
* * * * * * * * * * * * * * * * * *
<><><><><><><><><><><><><><><><><><><><>
~Smile For The Day~
“The human race has only one really effective weapon and that is laughter.” - Mark Twain
<><><><><><><><><><><><><><><><><><><><>
ARTICLE I
Wonderful Classified Ads--50 Words You Can Use for Years
By Kevin Nunley
http://www.drnunley.com
Classified ads are like the diamonds of the marketing world. You know how they say diamonds are forever? Well, you could say the
same for classified ads.
A single, well-written classified ad is something you can use for years, and not just in classified ad form. I've written
classified ads many customers who use our 50 word ads as copy for flyers, posters, brochures, 30 second radio spots, copy for
websites, marketing materials for members, descriptions for something they're selling on
eBay, and even pay-per-clicks.
As you can see, classified ads are the ultimate multi-taskers. With a few simple changes, they can double, triple, quadruple,
etc. as copy for almost any other form of marketing.
But first things first. You have to start with the initial classified ad.
Crafting Your Ad
If you want an ad you can use for years, you have to put a little thought into it. But don't worry. It's just 50 words so you don't
have to spend too much time pouring over it. But you do have to pay attention to the details, because in an ad as short as a
classified ad, you don't have much room for error.
Here are a few tips that will help you craft an ad you can use for years:
1. Demand Attention - Sometimes it seems like life is just one big barrage of commercials and advertising. People learn--for
their sanity's sake--to tune out most of this relentless
marketing assault. So when you come along with your classified ad, you can't just blend in with all the other background noise.
You have to demand attention!
The ads people pay attention to are those that address their most pressing concerns. It's surprising how many trivial things make
it to the top of people's "most pressing concern" lists. Many of the problems you address will have something to do with a chronic
issue, something people have to deal with over and over again. Think daily job frustrations; give them a new work option. Think
weight loss difficulty; give them a guaranteed weight loss
solution.
Products, services and opportunities that grab attention are presented in a way that shows how they can solve a problem, make
us feel better, make our lives easier, make us happier, richer, sexier, more beautiful, etc.
Think of who your target audience is and then determine what their problems are. Shout out the solution in your headline and
your audience will notice your ad above all others.
2. Make it Skim-Friendly - When you see an ad that promotes a product you're interested in, how often do you read through it
word for word? My guess is not very often. Most likely, you see a headline that gets your attention and then you skim the rest of
t he ad to see if anything else sounds interesting. If a few keywords catch your eye, you will probably read the entire thing,
because by this point, you are interested enough to find out the
details and take some kind of action.
For this reason, you need to keep your ad short. People don't like to bother with long blocks of text. They just don't have the
time or the patience. But a 50 or 100 word ad is skimable.
Put key phrases in bold, or sometimes use caps. Sometimes people can get the gist of the entire ad simply by reading the bold
phrases. The faster they can get your point, the more likely they are to buy, order, call, or whatever you want them to do.
Keep sentences short. Use simple words everyone knows. Paragraphs should be no longer then three lines. And don't try to fit more
than one or two idea into a sentence, preferably one.
Once you have your initial classified ad, you can choose to either use it as it is, or adapt it for all kinds of different
uses. The layout of a classified ad follows the same format as
most other kind of advertising: attention getting headline, essential
information, incredible benefits, call to action.
Here are a few techniques you can use to adapt your ad:
1. Flyer Copy - Spread the information across the flyer, with the headline at the top, followed by the rest of the
information descending down the page, from most important to
least important. At the bottom, put the call to action and contact info.
2. Web Copy - In a classified ad, there is no need to make the sentences complete. But if you do make all the sentences
complete, ad in a little additional info, and format it
differently, you have instant web copy.
3. Radio Spots - You can use your classified ad almost word for word in a radio spot. But listeners might find it a tiny bit
sketchy since they can't see the words. Add a few words here and there to make sure it's not confusing. Make sure the radio
announcer knows to emphasize the words and phrases you have in bold.
<><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><>
Kevin Nunley has written marketing copy and classified ads for
thousands of businesses.
See his copywriting tips and professional writing service at
http://DrNunley.com Reach him at mailto:kevin@drnunley.com or 603-249-9519.
<><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><>
This article sponsored by the following.
Advertise in the ‘no gimmicks’ publication on the internet, Internet Marketing.
Send your message to readers who are loyal and serious about making money online.
http://www.internetmarketingnews.org/advertise.htm
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
<><><><><><><><><><><><><><><><><><><><><><><><><><><>
ARTICLE II
The Content is Still King
Valerian Dinca http://www.valerianplanet.com
I think that anyone who has a website has already come to the conclusion
that to achieve success, the traffic is very important.
Looking around, you may meet people saying that advertising, link exchange or search engines are the most effective forms of obtaining that traffic. And, with no doubt, they are right.
But, in our rush for the newest and the most effective forms, we forget
the beginning. And the beginning was The Content.
Good content is what brings people to your site. A person who is interested
in a particular subject is looking for relevant sites.
Your site needs to have a theme, with loads of content related to that theme.
All of the advertising in the world will do almost nothing, if you don't have
something to catch the interest of your visitors and keep them.
Yes, Keep Them ! Because if the offered information is really good, people will come back again and again. By providing valuable content your site will have repeat visitors, will get recommendations often, and will have tons of links pointing to it.
This is Traffic, and Traffic means Money
Work hard building your site around a theme. Getting traffic is easy when your site has good content. Let's see how you can do that :
1. Be consistent.
Offer only valuable information to your visitors. Add fresh content often.
Avoid bla-bla or easy-to-read items. People must see how much energy
you spend for your site.
2. Be relevant.
Take care to write about topics that apply to your visitors' interest and
experience.
3. Be original.
Collect your own resources and write your own content. If you don't
have the required skills, hire someone to do it ( for money or for
free exposure in your site)
4. Be honest.
No scams, no hype, no cheating. People must trust in you and in
your website.
5. Be engaging.
Invite your visitors to participate by offering forums, pools, surveys or
quizzes.
6. Be yourself.
When you write for your site, act naturally. If you have humor, use it,
if you haven't don't try. If you enjoy a cigar or a little drink don't deny it.
With pluses and minuses you have, you're unique anyway.
I can make a much longer list, but the key things have been covered.
One final tip. An authentic site should be easy to read and understand.
Before posting any material ask a relative or a friend to read it.
You will get
un expected comments and suggestions that will help
you to improve your work.
© Copyright 2003
Valerian Dinca has been around long enough to know what works and what doesn't.
Visit <http://www14.brinkster.com/promcf/pubez.htm>
to learn how you can
achieve business success with a very low budget.
<><><><><><><><><><><><><><><><><><><><><><><><><>
ARTICLE III
Is There Such a Thing As Good Spam?
Author unknown
Unsolicited bulk mail – it's the much-hated, ever-present bane of
the internet age, or so goes the theory. But according to new
research it seems a surprising amount of people are coming round to the idea, with those on the receiving end saying that they're more than happy to see unrequested email dropping into their inboxes – as long as it's interesting.
When it comes to spam, UK consumers want to have their cake and eat it: unsolicited mail is acceptable, according to 50 per cent of the IT managers surveyed by spam filter company
SurfControl, if it's relevant to their jobs – and, more importantly - as long as it comes with the proviso that they could equally block the messages that are offensive or unrelated irrelevant. Top of the spam hate list is porn, with 68 per cent rating it as their least favourite inbox visitor.
Although the survey also shows that around 40 per cent of businesses still don't have any
anti-spam measures in place, the question of spam filtering is becoming a thorny one for legitimate email
marketers. As the amount of spam traffic rises – analyst house Gartner puts it at 50 per cent of all email this year and forecasts 60 per cent for 2004 - and Spam filters improve correspondingly, filters could block up to 80 per cent of legitimate marketing by 2005.
Having genuine marketing blocked from potential customers at the hands of over-enthusiastic spam filters is now an important concern for business. Alan Lawson, research analyst at Butler Group, warns that email marketing could "very easily be killed off" by "being tarred with the spam brush".
But while technology may see spam and marketing as very much the same thing, Lawson believes that genuine businesses are unlikely to be scared off and jettison email as an advertising channel just yet.
"Businesses don't associate their images with [Spam], they believe they've got a legitimate message and so they're not spamming people. They don't realize that the end user might have a very different perspective," he told
silicon.com.
The conflict between legitimate email marketing and spam is one that the government is recognizing with its new anti-Spam laws. Only personal email accounts will be covered by the legislation - it will still be legal for a company to send unsolicited commercial messages to corporate email addresses.
According to the Department of Trade and Industry (DTI), this decision was taken so that "legitimate business-to-business communication" is not hampered. This may be little consolation to UK workers who find their inboxes full of adverts for pills, debt-relief plans and supplements for "physical enhancement" but the DTI insists that during its recent consultation on the EU directive many businesses said they didn't want to lose email as a marketing tool.
However, such an altruistic move may not go down well with the public – 79 per cent of those questioned by SurfControl said they think it is the government's responsibility to tackle the spam issue.
________________________
Copyright 2003 Jmar Marketing Concepts, all rights reserved.
|